Emphasize culture

Culture is a significant part of any company, large or small, and I find it is particularly important for startups. A startup, as the name implies, is laying the foundation on which it will be built. Your hires are essential to this early stage, and can often make or break a company. One way to ensure you make the right hires is to have a good understanding of your companys culture that is, of your companys vision and working environment. As an executive, having that clear idea of your companys culture should help you build a team thats in line with your vision.