Test and measure everything

You cant change what you dont measure, and you cant tell if a program or strategy is working if you are not faithfully testing, measuring and tracking your results.Another way to look at this is to think in terms of doctors. Most like to get baseline stats of your heart rate, blood pressure and breathing before they delve into identifying symptoms or recommending corrective courses of action.The same is true in your business. Why keep literally throwing money away on an ad campaign that costs thousands of dollars but doesnt bring any people through the door?