The Amazing Spider Man Lizards rubbish plan

Honestly, does creating lizard men make any sense to anyone? Why is he doing it? Does he even know? In fact, the entire character is just completely all over the place and never really defined can he control when and how he turns into a lizard? Is he simply a lackey of the unseen Norman Osborn? How can he find time to go and fight Peter Parker at his high school when he s on a strict evil plan time scale? But none of the Lizard issues annoy me as much as when Peter dresses up as Spider Man to keep his identity secret and then goes around taking pictures on a camera which is clearly marked PETER PARKER.