Moisturize your cheeks

Use a facial lotion or moisturizing cream on your cheeks after every shower and every time you wash your face. Let it dry naturally and do not rinse it off. If possible, look for an emollient cream. These creams are specially formulated to soothe the skin, so your cheeks will be moisturized and any chapping or damage they have gone through can also be remedied.Even if you shower in the morning, it is a good idea to apply more moisturizing cream at night just before going to bed.