Pepsi

In 2008, Pepsi spent $1 million to pay Arnell Associates to come up with the new logo (the old is the on the left and the new on the right). As a result, Pepsi had to pay millions more to re brand everything. Then Arnell s document was leaked and it was entitled, Breathtaking Design Strategy. It proposes that the new logo is some kind of Da Vinci Code. According to Arnell s document, the Pepsi logo draws on Feng shui, the Renaissance, the Earth s Geodynamo, the theory of relativity, the universe, and more. For more, read it over at Gawker. There you have it: the Pepsi logo is the key to the universe.