Dont discount add value

Whenever you discount, you are taking money directly out of your pocket and directly from your bottom-line profit. So dont do it. Instead, create added value propositions all the way up and down your product or service line.Whatever the industry is, look to hold your price points, increase your margins with the low-cost or no-cost extras and any kind of freemium offerings.In the end, those little things wont cost you a lot, but will build up tremendous goodwill and word-of-mouth with your customers and customer base.