The day to day stress and exposure to sun and pollution make cheeks dull. Use a good sunscreen to get protection from sun rays. It will prevent appearance of patchy or tanned skin on the cheeks. Secondly, use a scrub gently to exfoliate the skin. This will remove the dead skin layer and impurities from the skin. Alternatively, use salt for exfoliation and see the benefits yourself.For bright cheeks use milk cream, honey or yoghurt in faces packs. This will make the cheeks softer and brighter. Use of lemon as skin cleaner is a good option as it will naturally lighten the skin tone. The use of seasonal fruits in the face mask or as face cleanser is again beneficial for the skin.