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Consider Your Target Demographic

Tips for Portfolio Photography

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Consider Your Target Demographic

Your portfolio needs to reflect your target demographic, whether it is a couple looking for a wedding shoot, or an agency looking for a commercial shoot. If your portfolio gives off the wrong image, you wont attract any of the clients you want. Think of a wedding photographers portfolio, typically white, clean, and easy to use. This is suited towards the target demographic of a wedding photographer: typically younger couples sometimes females are in charge of certain decisions with dreams of the perfect wedding. Typically speaking, weddings are full of white, with beautiful flowers and rays of sunshine. If you want to attract wedding clients, you need your portfolio to resemble a wedding. At the same time though, if you primarily shoot fashion photography, chances are you shoot hip, trendy subjects and that is what your target demographic is looking for. Have your portfolio reflect that. It sounds too simple to over think, but youd be surprised what some people surround their best work in.


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Protect Your Work
Polish the material gathered into an excellent presentation as opposed to one that is good enough
Display or share the perfected portfolio depending on your objectives
Donandts for Photography Portfolios
Emphasize the contact information
What is a photography portfolio
Easy Steps On How To Create A Good Photography Portfolio
Try to Keep the Contrast High
Get an experts opinion then be prepared to throw it out
Define the purpose of your portfolio and study how to create a photography portfolio for that purpose
Strategically Order Your Photos
Choose an appropriate carrier for the portfolio that can be assembled in a myriad of methods
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