ideas to boost business

Ideas to Boost Business

A collection of practical business, financial, legal and personal tips to help your business survive
51. Marketing Is Not A Battle Of Products Its A Battle Of Perceptions
a. Campbells Soup is number one in the United States but not in the United Kingdom.
b. Heinz Soup is number one in the United Kingdom but not in the United States.
c. Its a matter of perception Would you buy Pennzoil Cake Mix? Why not? Because we perceive Pennzoil to be a motor oil. They could make the best cake mix in the world and it would still be a very tough sell for most people.
52. The Best Way To Succeed Is To Ignore The Competition
Too many people worry so much about their competitors that they forget what they are doing. If youre confident in your vision, dont worry about your competition.
53. Be Tenacious In Your Vision
Dont be discouraged by setbacks. They arent failures. Failure is simply failing to persevere. Whatever you are doing, if you are getting any kind of results, persevere.
54. Tips For Magazine Advertising
a. A two page spread attracts about one quarter more than a one page ad.
b. A full page ad attracts one third more readers than a half page ad.
c. People respond better to illustrations or photos showing the product in use rather than those that show the product just sitting there.
d. Ads with people in them attract more attention than those without.
55. Is Bigger Better
a. Should you use your limited advertising budget to create larger, more visible ads that restrict you to advertising less frequently, or smaller, less visible ads that you can then afford to run more frequently?
b. The Answer: smaller ads more frequently. Most people even those who are likely candidates for your products typically dont respond to ads the first time they see them.
c. Prospects may need to see the ad a number of times before they take action.
56. When emotion and reason come into conflict
While people like to believe they react rationally to offers, etc., the truth is they react emotionally and then look for the rationale to confirm their decision. So, the smart marketer will acknowledge the motivator and the need to rationalize in presenting his/her product or offer. Have you ever bought a CD just to get one song? Have you ever considered the color when buying a car? Is that logical?
57. Look Outside Your Industry For The Best In class Examples
What firm has the best billing system? The best sales force? The best customer service? If you only measure yourself versus your competition, youll only be as good or a little better than they are.

But is that who youre competing against? No. Your customer is experiencing those best in class processes from someone and they are measuring your delivery against those some ones.

58. The Two Basic Tenents Of Selling
a. People buy from other people more happily than from faceless corporations.
b. In the marketplace, as in theater, there is indeed a factor at work called the willing suspension of disbelief.
59. The Most Important Order
Why? Because a two time buyer is twice as likely to buy again as a one time buyer.
60. Best Seller In The Upper Left
Turn the page of any catalog and the first thing you look at is the upper left hand corner of the spread. Thats where to place your best seller, your bread and butter, right? Well, what if your best seller is a visual dog? What if, for instance, your mainstay is black shoes? Kill the rule, raise another flag. Put a pair of wild socks in the upper left for stopping power and direct your reader to the old tried and true elsewhere on the spread.