ideas to boost business

Ideas to Boost Business

A collection of practical business, financial, legal and personal tips to help your business survive
91. Search Engines
Register your Web site with as many search engines as possible. In fact, do a search on search engines. You will find several hundred. The largest, Yahoo! www.yahoo.com , and Lycos, www.lycos.com will register your site by contacting them at the sites shown. There are also sites such as Submit It at www.submit it.com that gives free registration to many web sites.
92. Ts And Cs
Also known as Terms & Conditions. If you are going to sell or market products on the web, it is important that your site have certain legal positions spelled out in legal language. For example, you may want to notify customers about your site security if you are using credit cards. What actions are you liable for and what are the risks the customer takes.
93. Include A Guest Book
1. Demographics what cities and countries are your hits coming from? 2. Future advertising on your site. If you know the demographics of your site you can then provide this information to other companies who may pay you to post a banner on your page or a paid link to their page. 3. Keep track of frequent customers and big spenders and ask if you can e mail them with any special sales or promotions you have planned.
94. Update Your Site Often
The only reason people return to sites is for new information. People will stop returning to a site after a few times if there is no new information.
95. Ads And Banners
Before you decide to place an ad or banner on another Web site monitor the site for about a month. Look for changes and how often the site is updated.
96. On Line Publications
Many publications like Time or Newsweek have an on line presence. See if your industry publications have a web site.Check their web sites for past articles on your business or industry and contact them via e mail about your page.
97. Holidays and Special Events on the Web
Change your page to reflect whats going on in the world. At Christmas time decorate your web site just like you would decorate your own storefront.
98. Surf The Web
Start setting aside time to surf the Web for pages about your industry and see who is linked to who and where the links go.
99. Expect Criticism And Welcome It
Criticism will come from those who want you to improve your site. Dont take it personally. Treat it as valuable research and listen to the majority. If you dont fill the void for the browsers then they will stop coming to your site. Expect feedback and welcome it.
100. Intellectual Property
Intellectual property on the net is defined as: software, patents, books, videos, music, photographs, trademarks, fictional characters, copyrights and Web Pages. Protect your web site and the information there. Keep in mind copyrights dont apply to ideas or ways of doing things. Probably the best example of this is clumping cat litter. The guy who invented clumping cat litter just had a good idea that he couldnt protect. Pet supply companies called down to research and development and asked how many formulas they could use to make clumping cat litter. Answer: maybe 10,000 different kinds of ingredients and formulas.