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When emotion and reason come into conflict

Ideas to Boost Business

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When emotion and reason come into conflict

While people like to believe they react rationally to offers, etc., the truth is they react emotionally and then look for the rationale to confirm their decision. So, the smart marketer will acknowledge the motivator and the need to rationalize in presenting his/her product or offer. Have you ever bought a CD just to get one song? Have you ever considered the color when buying a car? Is that logical?


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Use Personalized Post
Examine Promotional Materials
Ads And Banners
Is Bigger Better
On Line Publications
Make Sure Your Clients Can Reach You
Subscribe To Industry Magazines
Add Personality To Your Business
A Business Card For All Employees
Use Banners And Links To Get Noticed
Give Your Customers More Than They Expected
Focus On The Smaller Market
More ...


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