famous logos that have a hidden message

Notice anything?

In 2008, Pepsi spent $1 million to pay Arnell Associates to come up with the new logo (the old is the on the left and the new on the right). As a result, Pepsi had to pay millions more to re brand everything. Then Arnell s document was leaked and it was entitled, Breathtaking Design Strategy. It proposes that the new logo is some kind of Da Vinci Code. According to Arnell s document, the Pepsi logo draws on Feng shui, the Renaissance, the Earth s Geodynamo, the theory of relativity, the universe, and more. For more, read it over at Gawker. There you have it: the Pepsi logo is the key to the universe.

IBM s logo has a hidden message for the whole world hidden in the Big Blue logo that represents it s company. The white lines passing through give the appearance of the equal sign in the lower right corner, representing equality.

Take a look at the G in Goodwill. It s actually a smiling face!

This logo is pure genius. Look at it one way and you see a Spartan helmet. Look at it another way and there s a golfer taking a swing.

Unilever produces so many different products that sometimes it s hard to keep track of everything they do. Lucky for us, there s symbols for literally everything they make right in their logo.

The three ellipses that are found in the logo for Toyota represent three hearts: the heart of the customer, the heart of the product, and the heart of progress in the field of technology. But everyone knows that by now. What some people don t notice is below, which is simply genius.

As long as I can remember, the BMW logo has been associated with a blue sky and a propeller spinning, going back to its aircraft building days. But what if I told you that wasn t the original intention? According to NYTimes, the trademark was registered in 1917, but the propeller association wasn t created until a 1929 advertisement where the logo was featured alongside an aircraft. What does it mean then? The colors are blue and white to represent the Bavarian Free State colors. The reason it looks how it does is because using a national symbol in a commercial trademark was illegal, so the colors were arranged in an opposing order. There you have it.

Usually boring tech companies stick with boring, meaningless logos, but not Sun Microsystems. Take a closer look at that diamond and you ll see it actually says Sun in every direction.

If you look at Wendy s collar you ll actually see the word MOM. Their thinking is that the next time you think of mom s cooking, you ll think Wendy s.