tips to success in online business

In the past we had many different lead offers using only discounts; everything from 20% off to buy one get one free. Take a minute to understand your potential customers decision chain, and whats most important to them. Once you do that, you can match the right offer. We now offer a free trial of our product to get leads to the top of the funnel. Then we try and educate them about the value of language learning, and throw in a tasty offer offer from time to time. With this multi staged approach, were beginning to see much higher conversion rates and lower CPA.

Make sure whoever is answering phones is prepared to upsell, offer special discounts and incentives and take orders on the phone. Getting the customer to call or click is only half the equation. Take a page out of Zappos book and make sure your customer service people understand your product, understand your customers, and are a pleasure to talk to.