tips to success in online business

Recently I came across a vastly superior solution to this problem a way for people to build a successful online business that doesnt require them to become technology gurus.
What I recommend is a service called Site Build It! its an all in one solution for creating and building an online business. You pay an annual fee for the service, and they provide you with all the tools you need to build an income generating web site. They host the site for you, they help you register your domain name, and they provide integrated tools like point and click page generators, built in blogging, form builders, RSS feeds, and lots more. Many of these details will be handled for you, so you dont have to worry about them.

Once you ve got your market and product, and you ve nailed down your selling process, now you re ready for your small business web design. Remember to keep it simple. You have fewer than five seconds to grab someone s attention otherwise they re gone, never to be seen again.

Pay per click advertising is the easiest way to get traffic to a brand new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.

People use the internet to find information. Provide that information for free to other sites, and you ll see more traffic and better search engine rankings. The secret is to always include a link to your site with each tidbit of information.

One of the most important internet marketing strategies is to develop every customer s lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part not to mention the most expensive.

Many websites have taken search engine optimization efforts too far. They have heard that search engines look for quality text based information that is relevant to the search term entered and turned their website into batches of reading material. Frankly, if customers want to read, theyll go to the library.
Most people are attracted to a visual experience. Graphic presentations not only draw their attention, but it helps them remember you. Textual material is important and if you cant use text embedded in your graphics, dont go overboard with text. It may draw the search engines attention but search engines are never converted into customers, humans are.

When customers see or hear your name, it needs to be immediately recognizable. When you are first starting out in an online business, your marketing will also include some off line efforts. Your logo, internet address and/or your companys tag line needs to consistently be present. Whether you sponsor a local sports team or take out ads in the local paper, when your logo is seen by potential customers, they instantly think of you.

If you make a mistake be quick to admit it. Mea Culpa can quickly turn a customer around and by admitting the mistake and offering to make it good, can turn a bad customer experience around, making a friend instead of a former customer.

We have had greater success cultivating a smaller number of people and guiding them through a very intentional sales funnel, than when we cast a wide net to people who might not fully align with our target customer.

We set aside 25% of our marketing budget to try new things. There are so many new tools, services and mediums to try. Unless you are strict about setting budget aside, you can keep doing the same thing over and over and miss opportunities to discover new things that could end up seriously paying off.Having just seen Life of Pi, it occurs to me that online marketing for small businesses is like being that young man in a tiny boat at sea. You have a set number of things you can use to survive and thrive a net, a spear, resilience and creativity. Use them all and get to safe shores. You may even find you can outrace the big cruise ships in reaching your customers.