LeBron James

Total Earnings: $64.8 million

Salary/Winnings: $20.8 million

Endorsements: $44 million

James is the first NBA player to appear in five straight NBA Finals since the Boston Celtics dynasty of the 1960s. The NBAs top pitchman added Kia Motors in 2014 to his endorsement portfolio, which already included Nike, McDonalds, Coca Cola, Samsung, Beats by Dre, Upper Deck, Tencent and Audemars Piguet. Sales of his signature Nike shoes were tops among active players at $340 million in the U.S. during 2014.