quick content marketing tips

writing actionable content isnt enough. Giving an overview of your industry is always valuable. Think Forrester Research. Such content helps establish thought leadership.

content that doesnt get old after a year or two tends to do better in the B2B world.

the more specific you get with your content, the more linkbacks and social shares youll generate.

even if a problem is not related to your product, solving it through content will increase the likelihood of your customers coming back.

your evergreen content wont stay evergreen unless you keep it up to date. This will also allow you to redistribute your content every time you update it.

B2B content is generally dry and boring to read. By infusing your content with emotion, you can keep your readers engaged.

B2B content typically has a lot of stats and data. Consider using infographics instead of text for data rich posts.

consumers have a short attention span, much shorter than B2B readers. Keep your substance filled content short and edgy.

in the consumer world, trendy content tends to do better than evergreen. Trendy content is typically more socially driven.

the quicker you are to break a story, the more readers and traffic youll get. Stay on top of Twitter and Google Trends to see whats hot.