online marketing trends

The popularity of content marketing strategies will continue unabated into the upcoming year, which essentially means that marketers will abandon the traditional digital marketing tactics in favor of creating more relevant and inspiring content. Instead of relying on tested solutions, companies will pay more attention to customer experience and curate content in a more emphatic, client-oriented way.
Along will rise budgets allocated to content marketing and the importance of companies that reach out to their customers in writing B2B companies with blogs are expected to generate 67% more leads per month than those organizations that don

Closing the gap between the online and offline experience will be a big step not only for online marketing, but for Internet in general. One of the first possible technological applications meant to combine online and offline are micro-location technologies, in particular Apple

Marketers already use dozens of analytics tools in order to see how customers interact with their company

During the last few years, the use of videos for marketing purposes has been steadily growing. Videos are perfect to show how a service or product works in such a way that is impossible to achieve with text or images only. This trend s most likely to continue into 2015, when more and more companies will start creating the so-called

Marketers want users to interact with their content, and what better way to achieve that than through providing something relevant? By offering personalized content during the last year, companies were able to increase the number of sales, lower the costs of operation, inspire users to stay longer on their websites and foster customer satisfaction. Personalization is expected to become a widely adopted practice in 2015, leading to the growth of 1-to-1 marketing.

Together with increased interest in content creation goes marketing noise a kind of low quality content that doesn

Due to the increase in marketing noise, marketers will need to find a medium that will help their message to stand out from the crowd and that could be visual storytelling. Perfect for engaging and nurturing engaged consumer communities, visual storytelling will be employed to communicate the brand

The web is a place, where people spend their time during work and free time, giving marketers a wealth of great opportunities for targeting, segmentation and tracking options that are simply unavailable in traditional offline advertisements.
Internet advertising is predicted to rise by 10% on a global rate! Furthermore, mobile ads are also expected to grow by a smashing 48% in 2015. Consequently, online ad spending will increase during next year and this trend will continue further on, allowing marketers to precisely target specific user groups.

Lots of people use various websites and leave a whole wealth of data on the web Facebook and Twitter can act as valuable repositories of data about their audience. Access to this information will allow marketers to target niche audience sizes and the use targeted advertising more efficiently than ever.
In general, there

The importance of mobile will grow in each and every aspect of business, online marketing included. People use mobile devices all day long and in various contexts, allowing marketers to target them in a longer stretch of time and during different phases of the day at work, during rest or play.
Some believe that the mobile web will become bigger than desktop usage in 2015, but one thing is clear spending for mobile ads will grow and grow fast. All agree that the popularity of mobile devices will only grow in 2015, driven by smartphones, tablets and wearable technology.
In order to stay effective, online marketing strategies should immediately respond to the preferences and behaviors of their targeted audiences and follow consumers in their daily use of the web. Considering those ten trends and predictions for 2015, there