advertising

Advertising quotes
Advertising
Advertisers are the interpreters of our dreams -- Joseph interpreting for Pharaoh. Like the movies, they infect the routine futility of our days with purposeful adventure. Their weapons are our weaknesses: fear, ambition, illness, pride, selfishness, desire, ignorance. And these weapons must be kept as bright as a sword.

- White, Elwyn Brooks
We read advertisements to discover and enlarge our desires. We are always ready -- even eager -- to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

- Boorstin, Daniel J.
If you don't believe in your product, of if you're not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.

- Levinson, Jay
Advertising is the greatest art form of the twentieth century.

- Mcluhan, Marshall
Special-interest publications should realize that if they are attracting enough advertising and readers to make a profit, the interest is not so special.

- Fran Lebowitz
I do not read advertisements. I would spend all of my time wanting things.

- Archibishop of Canterbury
In the arts, the critic is the only independent source of information. The rest is advertising.

- Kael, Pauline
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

- Bill Cosby
Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out -- either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time. Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

- Ogilvy, David
I LIKE ads. It's not that we don't like ads, we just don't like ads when they are out of place.

- Bill Barnes
The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the ad increases.

- Edwards, Dr. Charles
The trouble with us in America isn't that the poetry of life has turned to prose, but that it has turned to advertising copy.

- Louis Kronenberger
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.

- Mcluhan, Marshall
We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.

- Fitzgerald, Zelda
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

- Ogilvy, David
Watteau is no less an artist for having painted a fascia board while Sainsbury's is no less effective a business for producing advertisements which entertain and educate instead of condescending and exploiting.

- Bayley, Stephen
If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.

- Burnett, Leo
The right name is an advertisement in itself.

- Hopkins, Claude
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable.

- Hite, Morris
What you say in advertising is more important than how you say it.

- Ogilvy, David



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