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Grand Theft Auto IV

Costliest Video Games Ever Produced

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Grand Theft Auto IV

Rockstar North really pushed the boat out with GTA 4 with one of the biggest marketing campaigns ever conceived for a game, reportedly costing 100 Million USDin addition to another $100 Million for development costs. Its release in 2008 made it the costliest video games ever produced. The official website had 13 unique teasers and four different cinematic trailers alongside a TV commercial, viralmarketingand more generic advertising.


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