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Ideas to Boost Business
A collection of practical business, financial, legal and personal tips to help your business survive
90. Copyright Your Web Page
Make sure you include the 2015 Your Name on all your Web pages. This will protect you if some one else decides to download some of your graphics and use them on their site.The web is protected just like any other visual publication.
72. Service Business And Home Based Businesses
Many small town papers have a service or business directory. This is the section people often turn to for plumbers, landscapers, and computer help.
13. Fear Of Not Having Your Product
a. For products that increase personal security, personal safety or health, fear can be an effective business boosting tool.
b. If they dont buy your product now, they will miss something. A discount, premium free gift, etc. Fear of loss is more powerful than expectation of gain.
17. Make A Memorable Business Card
a. Make your business card a mini brochure. If you need a map, or other information, use the back of the card. Your card is there long after you are gone.
b. One thousand two color business cards run around $30.00 $60.00, and its worth it. Use shades See #16 above and have 3 or 4 color business cards.
c. What do your competitors cards look like? What message do they convey to you?
d. Give several cards to business associates who might be able to promote your business. Give a card to everyone you meet, and put one in every letter even bills .
46. Be An Expert
a. Offer seminars, establishing your company as an expert on the subject.
b. Seminars help cement relations with current customers, attract prospects, and increase your companys exposure.
c. Choose a topic with broad appeal among your client and prospect base.
d. Follow up with attendees by mail or in person.
53. Be Tenacious In Your Vision
Dont be discouraged by setbacks. They arent failures. Failure is simply failing to persevere. Whatever you are doing, if you are getting any kind of results, persevere.
22. Give A Gift
a. Offer a specialty item thats useful enough to save and that also serves as a reminder of your business. Letter opener, coffee mug, paper weight etc. Look in Yellow Pages under novelties.
48. Listen To Your Customers
Pay attention to questions new customers ask you. The may be telling you about an unpleasant experience they had with a previous company. If they ask about service, exchanges, return policies, etc. Have an employee meeting and go over some of the phrases that might be red flags to watch for. Armed with that knowledge you can let these customers know that you will solve the problem with no hassles or problems.
5. Say Happy Birthday
a. Mail greeting cards to your customers dates from your survey #3 .
b. Include a coupon or special offer or tell them about your product that they should give themselves as a gift.
3. Create A Survey
a. Mail a survey to customers to find what motivates them to buy.
b. Where do they work? What magazines do they read? Age Group?
c. This information will tell you where and how to reach your targets.
d. Offer a gift or discount for completing the survey.
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