advertising

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Advertising quotes
Advertising
1.

The primacy of the word, basis of the human psyche, that has in our age been used for mind-bending persuasion and brain-washing pulp, disgraced by Gobbles and debased by advertising copy, remains a force for freedom that flies out between all bars.

- Gordimer, Nadine
2.

No agency is better than its account executives.

- Hite, Morris
3.

Advertising is the most fun you can have with your clothes on.

- Della Femina, Jerry
4.

All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology.

- Barthes, Roland
5.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

- Burnett, Leo
6.

The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the ad increases.

- Edwards, Dr. Charles
7.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

- Ogilvy, David
8.

If people aren't going to talk about your product, then it's not good enough.

- Jeffrey Kalmikoff
9.

Advertising is the principal reason why the business person has come to inherit the earth.

- Adams, James R.
10.

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left.

- David M. Ogilvy
11.

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.

- Sinclair Lewis
12.

I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.

- Huxley, Aldous
13.

Half the money I spend on advertising is wasted; the trouble is I don't know which half.

- John Wanamaker
14.

Advertising is the very essence of democracy.

- Barton, Bruce
15.

The right name is an advertisement in itself.

- Hopkins, Claude
16.

We live in a world ruled by fictions of every kind -- mass merchandising, advertising, politics conducted as a branch of advertising, the instant translation of science and technology into popular imagery, the increasing blurring and intermingling of identities within the realm of consumer goods, the preempting of any free or original imaginative response to experience by the television screen. We live inside an enormous novel. For the writer in particular it is less and less necessary for him to invent the fictional content of his novel. The fiction is already there. The writer's task is to invent the reality.

- Ballard, J. G.
17.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

- Drucker, Peter F.
18.

The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.

- Lewis, Wyndham
19.

Today I met with a subliminal advertising executive for just a second.

- Steven Wright
20.

Telling lies does not work in advertising.

- Bell, Tim


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