The secret to success in sales lies in creating value for your customer.
The secret to success in sales lies in creating value for your customer. Like any career or game one must learn the rules.
Every time youíre with a customer, make it a point to learn something personal and professional about them. Donít allow your time together to be so focused on the immediate business opportunity that you miss out on additional, long-term information. Itís the long- term information you gain that will help you retain the customer, and the longer you have a customer, the more likely they are to refer others to you.