Pay per click is an internet advertising model used to direct traffic to websites.
Pay per click is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher when the ad is clicked.
It is defined simply as “the amount spent to get an advertisement clicked.” With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, which provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant.