In 1990, 1991 and 1997, People magazine rated him among the 50 most beautiful people in the world. In 1995, Empire magazine ranked him among the 100 sexiest stars in film history. Two years later, it ranked him among the top 5 film stars of all time. In 2002 and 2003, he was rated by Premiere among the top 20 in its annual Power 100 list.In 2006, Premiere ranked Cruise as Hollywoods most powerful actor, as Cruise came in at number 13 on the magazines 2006 Power List, being the highest ranked actor.The same year, Forbes magazine ranked him as the worlds most powerful celebrity.
In August 2006, Paramount cited Cruises recent conduct as the reason they did not renew their production contract with him.In addition, Marketing Evaluations reported that Cruises Q score (a measure of the popularity of celebrities), had fallen 40 percent.October 10, 2006 was declared Tom Cruise Day in Japan; the Japan Memorial Day Association said that he was awarded with a special day because he has made more trips to Japan than any other Hollywood star.