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Mobile Focus

Online Marketing Trends

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Mobile Focus

Smart phones and internet-ready devices are not just for professionals any longer. Everyone from pre-teens to grandma and grandpa is sporting a smart device these days. Remember the days when you only made phone calls with your mobile phone?
Mobile phones are on the rise for use as cameras, travel planning, product and service research, garnering peer reviews, online shopping, gaming and more. Savvy marketers are allocating more of their advertising dollars to mobile due to expanded consumer device use.
Dollars are being allocated for web-based and native app development, mobile display advertising, mobile search, mobile sites for information and m-commerce alike. Ever considered seeking out a long term drug rehab center via your mobile phone? It is quite possible!


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Hyper Segmentation and Micro Targeting
More Videos Than Ever
Video ads will start dominating
Join the Mobile Party
Digital assistants will lead to a new kind of optimization
Marketing Analytics Will Bloom
More Money Allocated in Online Ads
Advertising will become more expensive
Visual Storytelling Will Go Wild
Social Search Efforts
Mobile will completely dominate desktop
Wearable technology and the Internet of Things IoT will pave new ground
More ...


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