advertising

1.

Early to bed, early to rise, work like hell, and advertise.

- Peter, Laurence J.

2.

In our factory, we make lipstick. In our advertising, we sell hope.

- Revson, Charles

3.

In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits.

- Levinson, Jay

4.

Today I met with a subliminal advertising executive for just a second.

- Steven Wright

5.

Watteau is no less an artist for having painted a fascia board while Sainsbury's is no less effective a business for producing advertisements which entertain and educate instead of condescending and exploiting.

- Bayley, Stephen

6.

An advertising agency is 85 percent confusion and 15 percent commission.

- Allen, Fred A.

7.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

- Drucker, Peter F.

8.

If people aren't going to talk about your product, then it's not good enough.

- Jeffrey Kalmikoff

9.

I know half the money I spend on advertising is wasted. Now, if I only knew which half.

- John Wanamaker

10.

Sanely applied advertising could remake the world.

- Chase, Stuart

11.

The advertising industry is one of our most basic forms of communication and, allegedly, of information. Yet, obviously, much of this ostensible information is not purveyed to inform but to manipulate and to achieve a result -- to make somebody think he needs something that very possibly he doesn't need, or to make him think one version of something is better than another version when the ground for such a belief really doesn't exist.

- Marvin E. Frankel

12.

We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.

- Fitzgerald, Zelda

13.

Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.

- Raymond Chandler

14.

The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.

- Brown, Derby

15.

As advertising blather becomes the nation's normal idiom, language becomes printed noise.

- Will, George F.

16.

You can tell the ideals of a nation by its advertisements.

- Norman Douglas

17.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

- Ogilvy, David

18.

The trade of advertising is now so near perfection that it is not easy to propose any improvement. But as every art ought to be exercised in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions.

- Johnson, Samuel

19.

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable.

- Hite, Morris

20.

As a profession advertising is young; as a force it is as old as the world. The first four words ever uttered, Let there be light, constitute its charter. All nature is vibrant with its impulse.

- Barton, Bruce