advertising

1.

In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits.

- Levinson, Jay

2.

Advertising may be described as the science of arresting human intelligence long enough to get money from it.

- Stephen Leacock

3.

Telling lies does not work in advertising.

- Bell, Tim

4.

No agency is better than its account executives.

- Hite, Morris

5.

That's the kind of ad I like, facts, facts, facts.

- Goldwyn, Samuel

6.

Advertising is the very essence of democracy.

- Barton, Bruce

7.

We read advertisements to discover and enlarge our desires. We are always ready -- even eager -- to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

- Boorstin, Daniel J.

8.

I know half the money I spend on advertising is wasted. Now, if I only knew which half.

- John Wanamaker

9.

The novice in advertising frequently gives the public credit, for too much intelligence.

10.

In our factory, we make lipstick. In our advertising, we sell hope.

- Revson, Charles

11.

The modern little red riding hood, reared on singing commercials, has no objections to being eaten by the wolf.

- Mcluhan, Marshall

12.

I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.

- Huxley, Aldous

13.

As a profession advertising is young; as a force it is as old as the world. The first four words ever uttered, Let there be light, constitute its charter. All nature is vibrant with its impulse.

- Barton, Bruce

14.

In the arts, the critic is the only independent source of information. The rest is advertising.

- Kael, Pauline

15.

If you don't believe in your product, of if you're not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.

- Levinson, Jay

16.

What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.

- Vilhjalmur Stefansson

17.

The trouble with us in America isn't that the poetry of life has turned to prose, but that it has turned to advertising copy.

- Louis Kronenberger

18.

Advertising is the most fun you can have with your clothes on.

- Della Femina, Jerry

19.

If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.

- Burnett, Leo

20.

If your advertising goes unnoticed, everything else is academic!

- Bernbach, William