101 ideas to boost business

Confusing Words in English Language. Free Reading..

Ideas to Boost Business

A collection of practical business, financial, legal and personal tips to help your business survive
15. Make Advertising Last
a. Buy ads that last months, not minutes.
b. Magnetic signs for car or van. Dont forget the back of your vehicle. Put signs on truck tailgates and rear windows. Most customers dont drive alongside your vehicle and copy down the phone or address. They are more apt to do it at a stop sign.
c. Use clever bumper stickers or T shirts.
d. If youre printing an expensive color piece, ask the printer to quote the price of his house paper.
e. Design the outside of the brochure to be permanent and the inside for future changes. That way you can print up large quantities 5,000 or more of the outside only and have the printer keep them on hand. Then as your message changes you only have to print the inside.
f. You will save by doing a large run in the beginning. You will also save by only printing what you need as your company changes. Avoid outdated brochures.

96. On Line Publications
Many publications like Time or Newsweek have an on line presence. See if your industry publications have a web site.Check their web sites for past articles on your business or industry and contact them via e mail about your page.

85. Dont Overdo The Technology
Dont let hipper than thou Web site builders throw your marketing know how out the window. Avoid the hot new technologies like VRML, Active X, Java, etc., unless you are targeting a true high tech audience.

59. The Most Important Order
Why? Because a two time buyer is twice as likely to buy again as a one time buyer.

32. The 100 percent Perfect Problem
a. If you continue to work on an ad, brochure, mailer long enough, eventually you will get it perfect. This is false.
b. The reality is that no communications project is ever more than 90 percent perfect Theres always something that could be revised and improved.
c. It is better to accept a 90 percent perfect project and finish it so it can begin to do its work, rather than keeping it caged while chasing the elusive 100 percent perfect goal.
d. If you have a new business or product, the important thing is getting some kind of message out there. You need customers or clients and you need them fast. Every day you delay the better chance your competition has to reach your customers. Your materials will go through several evolutionary changes over the years and you will never be totally happy with them.

16. Examine Promotional Materials
a. Make sure business cards, letterheads, brochures and packaging materials are first class. This is not the area to spare expenses.
b. What types of materials is your competition using?
c. If you cant afford 4 color brochures use 2 or 3 color. Use of color increases response by 26 percent.
d. If you cant afford 2 color. use screens.
Note: Screen is another word for shade darker or tint lighter . For example: A florist wants red flowers around the borders of his brochure and black ink for the text. Thats two colors. Pink is a 50 percent tint of red, it is not another color. You can have some pink flowers and some red flowers with little or no additional cost depending on how your printer handles screens. This process will give the appearance of three colors; red, pink, and black. Use gray a tint of black and presto, a 4 color brochure red, pink, gray and black for a 2 Color price.

74. Use The Service Organizations You Belong To
When news of your business is published be sure to send a copy to any trade organizations you belong to so they can include the news in their magazine or newsletters.

2. Promote With Postcards
a. The U.S. Postal Service is proposing slight increases for mailing letters and postcards but leaving first class Forever stamps at their present 49 cents.
Under a filing with the Postal Regulatory Commission, letters to international destinations would rise from $1.15 to $1.20. Postcards would rise from 34 cents to 35 cents. The increases being proposed if passed would become effective on April 26,2015.
b. Postcards convey a sense of urgency to the customer. They may not read your letter but they will turn your postcard over. You have 3 seconds to get your message across. The average time people look at an ad.
c. Postcards will keep your mailing list clean Address Correction Requested , First class returned and corrected free of charge by the Post Office. Bulk Mail letter corrections will have additional charges. Check with the Post Office .
d. With a postcard, your message is out in the open. Other potential customers will see it too, not just the person its addressed to.

64. Focus On The Smaller Market
For every trend, there is at least one counter trend. Its sometimes better to focus on a smaller market one nobody is serving because theyre all off catering to the bigger trend.

41. Join Organizations That Can Help You
a. Most industries have organizations that support that industry. For Example: Your local video store may be a member of the V.S.D.A. Video Software Dealers Association .
b. I wonder where we can find a list of these organizations? The library, perhaps.
c. Talking to people in the same industry can give you a good idea of what to try and not try in business promotion. There is always someone at these meetings who can help you succeed. The organization exists to benefit your business or product.
d. Many organizations have conventions that are closed to the general public. The Video Software Dealers have one of the largest conventions in Las Vegas every year sorry, Video Dealers only . Conventions are a gold mine of good information.

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