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Ideas to Boost Business
A collection of practical business, financial, legal and personal tips to help your business survive
44. Make Sure Your Clients Can Reach You
a. Print your company name, address, and fax number on all materials including, packing slips and invoices.
b. Provide customers with business cards and Rolodex cards.
c. Customers who have to search for your number may come across your competitors number first.
87. Use Banners And Links To Get Noticed
a. How to get folks to use your banner? Include the words Click Here , this is a banner for newbies and is a psychological call to action.
b. Netsmart survey found 41 percent discover new sites through banners and links.
68. Newspaper Ad Design
When running newspaper and or magazine ads the salesperson will sometimes recommend they do the design of your ad as a money saving option. This is usually a bad idea.
Not because they cant do it, or dont have the ability, but because newspaper designers are under a deadline to create many ads in a short amount of time. In most cases your ad wont receive the care and attention to detail it deserves because of the time constraints.
If you doubt this pick up almost any paper and proof read the ads or look for corrections and retractions of past incorrect ads.
92. Ts And Cs
Also known as Terms & Conditions. If you are going to sell or market products on the web, it is important that your site have certain legal positions spelled out in legal language. For example, you may want to notify customers about your site security if you are using credit cards. What actions are you liable for and what are the risks the customer takes.
96. On Line Publications
Many publications like Time or Newsweek have an on line presence. See if your industry publications have a web site.Check their web sites for past articles on your business or industry and contact them via e mail about your page.
67. Newspaper Placement
Where your ad appears in the paper can have a dramatic impact on how successful it will be. Many people, even if they dont believe in it, read their daily horoscope. Depending on your product, being near the horoscope will increase your ads exposure.
27. Never Assume
a. Never assume any of the following:
1. The customer cant afford it.
2. The customer wont buy it.
3. The customer doesnt understand the product.
4. The customer wont buy more than one.
5. The customer wont price your competitors.
6. The customer wont like you.
b. On the other hand, dont assume the opposite is true either.
c. Have confidence in your product or service and the need it fills.
58. The Two Basic Tenents Of Selling
a. People buy from other people more happily than from faceless corporations.
b. In the marketplace, as in theater, there is indeed a factor at work called the willing suspension of disbelief.
15. Make Advertising Last
a. Buy ads that last months, not minutes.
b. Magnetic signs for car or van. Dont forget the back of your vehicle. Put signs on truck tailgates and rear windows. Most customers dont drive alongside your vehicle and copy down the phone or address. They are more apt to do it at a stop sign.
c. Use clever bumper stickers or T shirts.
d. If youre printing an expensive color piece, ask the printer to quote the price of his house paper.
e. Design the outside of the brochure to be permanent and the inside for future changes. That way you can print up large quantities 5,000 or more of the outside only and have the printer keep them on hand. Then as your message changes you only have to print the inside.
f. You will save by doing a large run in the beginning. You will also save by only printing what you need as your company changes. Avoid outdated brochures.
18. Thank You Magic Words
a. Thank customers with a special offer.
b. Thank anyone who refers business to you with a personalized thank you card, phone call, discounts, flowers, dinner or even a commission.
c. Thank your reliable suppliers with a letter and increased orders.
d. People will remember your kindness.
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