Famous Logos That Have A Hidden Message

1. At first you just see the word VAIO, but look a little closer and you ll see the first two letters represent an analog symbol and the last two letters are binary. .....

Baskin Robbins

2. Take a look at what s highlighted in pink. Look familiar? It s a 31, which is the number of flavors they offer. .....

Mitsubishi

3. The Mitsubishi logo is rooted deeply in history. It combines the three leaf crest of the Tosa Clan and the three diamond crest of the Iwasaki family. The three diamonds represent reliability, integrity, and success. But it doesn t stop there. The word Mitsubishi, according to Penske Social, translates to mitsu (three) and hishi (water chestnut, used in Japan to mean a rhombus or diamond shape). .....

Northwest Airlines

4. This logo actually has two hidden messages. First, it features an N and a W in negative spaces. Second, the triangle in the circle points northwest as if it s a compass. .....

Amazon

5. Your initial thought when looking at the Amazon logo might be that the arrow looks like a smiley face, meaning Amazon is there to make its customers happy. Well, notice that the arrow is pointing from the a to the z; representing the fact that Amazon provides a variety of items for sale, literally from A to Z. .....

McDonalds

6. Yes, it really means M for McDonald s and there really isn t any other meaning McDonald s had intended. Instead, it came to mean something unintentionally by customers, at least according to design consultant and psychologist Louis Cheskin. In the 60s, McDonald s wanted to change their logo but Cheskin insisted on leaving the golden arches. He said it s because customers unconsciously recognize the logo as symbolism of a pair of nourishing brea .....

Google

7. Ever notice how the Google logo has four primary colors in a row then it s broken by a secondary color? This was entirely intentional. Google wanted to show that they don t play by the rules and are also playful without making the symbol bulky. To do that, they just used simple letters and colors. .....

Tostitos

8. The two middle T s in Tostitos shows two friends sharing some tortilla chips and salsa. .....

Elefont

9. Look at the negative space in the lowercase E it s an elephant s trunk! .....

Hope for African Children Initiative

10. When you first look at it, it looks like only a map of Africa. But take a closer look and you ll see an adult and child facing each other. .....

Toblerone

11. Notice anything? .....

Pepsi

12. In 2008, Pepsi spent $1 million to pay Arnell Associates to come up with the new logo (the old is the on the left and the new on the right). As a result, Pepsi had to pay millions more to re brand everything. Then Arnell s document was leaked and it was entitled, Breathtaking Design Strategy. It proposes that the new logo is some kind of Da Vinci Code. According to Arnell s document, the Pepsi logo draws on Feng shui, the Renaissance, the Earth .....

IBM

13. IBM s logo has a hidden message for the whole world hidden in the Big Blue logo that represents it s company. The white lines passing through give the appearance of the equal sign in the lower right corner, representing equality. .....

Goodwill

14. Take a look at the G in Goodwill. It s actually a smiling face! .....

Spartan Golf Club

15. This logo is pure genius. Look at it one way and you see a Spartan helmet. Look at it another way and there s a golfer taking a swing. .....

Unilever

16. Unilever produces so many different products that sometimes it s hard to keep track of everything they do. Lucky for us, there s symbols for literally everything they make right in their logo. .....

Toyota

17. The three ellipses that are found in the logo for Toyota represent three hearts: the heart of the customer, the heart of the product, and the heart of progress in the field of technology. But everyone knows that by now. What some people don t notice is below, which is simply genius. .....

BMW

18. As long as I can remember, the BMW logo has been associated with a blue sky and a propeller spinning, going back to its aircraft building days. But what if I told you that wasn t the original intention? According to NYTimes, the trademark was registered in 1917, but the propeller association wasn t created until a 1929 advertisement where the logo was featured alongside an aircraft. What does it mean then? The colors are blue and white to represe .....

Sun Microsystems

19. Usually boring tech companies stick with boring, meaningless logos, but not Sun Microsystems. Take a closer look at that diamond and you ll see it actually says Sun in every direction. .....

Wendys

20. If you look at Wendy s collar you ll actually see the word MOM. Their thinking is that the next time you think of mom s cooking, you ll think Wendy s. .....

The Bronx Zoo

21. Look closely at the giraffes legs. You ll see the animals are within a big city! .....

Coca Cola

22. Look closely at the o. Do you notice anything? No? Don t worry because most people wouldn t notice it. It s actually the Denmark flag. This wasn t always the original intention. Coca Cola discovered that part of its logo looks like the Danish flag, which has been named the happiest country on earth. Once they discovered that, they set up a media stunt in Denmark s biggest airport, where they welcome people with flags. Still can t see the flag? H .....

FedEx

23. The FedEx logo is a creative one! At first glance all you can really notice are the two different colors, but if you look closely you can see an arrow is created between the spaces of the letter E and X , representing the company s forward thinking ways and outlook towards the future. .....

Presbyterian Church

24. Religion is rife with symbolism, so would you be surprised to learn that the Presbyterian church logo has EIGHT hidden symbols in it? How many can you find? .....

Eighty20

25. Figured it out yet? The blue represents ones while the grey squares represents zeroes. The top line reads: 1010000, which is 80 in binary. The bottom reads: 0010100, which is...20! .....

LG

26. No, the Pac Man reference is not confirmed, but it s cool to look at anyways. There is hidden meaning in the LG logo, though. Everyone knows the face, but its position, as well as the L and G, inside the circle that matters. According to LG, this centers humanity above all else. The circle itself symbolizes the world, future, youth, humanity, and technology while the red represents friendliness. (Hint: a lot of companies use red for this very r .....

Adidas

27. Ever notice that Adidas symbol looks like a mountain? Well, that s exactly what it s supposed to mean. The three stripes, which was part of the original logo in 1967, never really meant anything. It was just supposed to be unique. In the 90s, though, they slanted the stripes so that it would represent a mountain, which stands for the obstacles people need to overcome. .....

Haagen Dazs

28. This is actually one of the only things on this list without a hidden meaning, but I had to add it simply for the fact that it blew my mind when I found out. Ever wonder what H .....

NBC

29. Yeah, it s a peacock, but did you ever wonder why it has so many colors? That s because, during the 50s, NBC s owner was RCA and they had just begun to manufacture color televisions. Since RCA wanted people still watching on black and white TV to know what they were missing, NBC created a colorful logo to adapt to the new technology. .....

Audi

30. Four hoops...plain and simple, right? Well, wrong. In fact, each of these hoops represent the 4 founding companies of the Auto Union Consortium way back in 1932: like DKW, Horch, Wanderer and Audi. .....

Big 10 Conference

31. Although at the time of this writing there are 12 schools in the Big 10 (Nebraska Lincoln was added this year), when this logo was created following Penn State s addition in 1990 there were 11. Because the conference didn t want to change its name it went for something a bit more subtle logo magic. .....

ED

32. Elettro Domestici, the Italian electric company, used an interesting mark designed by Gianni Bortolotti that has since become fairly well known in the design community. .....

Carrefour

33. The name of the French international hypermarket chain translates to intersection in English. If you look closely enough you will notice that the big C in the white space is actually constructed out of two arrows pointing in opposite directions. How appropriate. .....

Mammoth

34. The brilliant logo for the popular ski resort located in California not only looks like a big M but it can also be interpreted as mammoth, a mountain, and a ski trail. .....

The Pittsburgh Zoo

35. The white space in this logo pops out a whole lot more than in some of the others so it shouldn t be that hard to spot the monkey and lion staring each other down. .....

The Atlanta Falcons

36. If you watch Sports Center at all then this is no secret, but the Falcons logo is much more than a really cool looking bird. It s a really cool looking bird in the shape of a big letter F . .....

Via Rail Canada

37. If you have ever been on a railroad in the far north you have probably seen this logo, but have you ever noticed that the logo itself depicts a railroad? .....

Milwaukee Brewers

38. Another sports team, this one might be a little harder to distinguish for those of you who don t watch baseball. Notice that the glove is actually a composite of the letters b and m . .....

London Orchestra

39. At first glance it appears to be so simple but upon closer inspection you might notice some hidden imagery. Can you see the orchestra conductor? .....

Hersheys

40. This one might be hard to see if the logo isn t big enough but next time you run out of Hershey s Kisses remember to the check the bag. Between the K and the I you just might find an extra. .....

Tour de France

41. There is a biker in there somewhere. Can you see him? He is literally on Tour. Notice how the o , u , and R all come together along with the yellow dot to form the image. .....

Washington State University

42. The cougars really outdid themselves with this one. In the logo their mascot is composed of the three letter acronym for their school. .....

Roxy

43. Back when Quicksilver started Roxy it was trying to break into what it saw as the untapped market for female surfers. It was a gutsy move but it worked out and you can see how the heart shaped Roxy logo is derived from two back to back Quicksilver logos. .....