1. Native ads are taking the marketing world by storm because of their effectiveness. Studies show that people respond well to seamlessly integrated content that adds to their user experience. 57% of millennials will visit engaging content even if it is obviously sponsored. Native ad spending is projected to hit $7.9 billion in 2015, and experts estimate the number will shoot to $21 billion by 2017.
Nowadays, everyone wants to be a native advertise .....
2. You might feel the need to keep your absolute best content on your own site. But guest blogging on other industry sites gives you exposure and credibility. Inbound web traffic is also a result of guest blogging. Most websites will allow the writer to link back to his own site or share his social media handles. This typically results in a follower increase and a boost in organic search ranks.
Heres how to start out with guest blogging:
1.Work wi .....
3. An engaging, wellformed comment on a blog or in a forum can give you 17.4 visitors to your site, according to Neil Patel. Comments are a great way to leave quality linkbacks to your content.
However, avoid spamming or writing, Great blog post. That contributes nothing to the conversation, and no one is going to click on a poorly developed comment.
Take 2 minutes to type 68 sentences:
1.Did the post help you? How?
2.What did you learn?
3.Did yo .....
4. Chances are, you have months, if not years, of content on your website. Chances also are that you havent repromoted or republished them since you originally wrote them.
Repurposing your old content is easy, and its also an effective way to drive new traffic to your site.
1.Turn a blog post into a Slideshare.
2.Take your main talking points from a presentation and expand on them in an article.
3.If you have the resources, create an original vide .....
5. Weve heard that 2015 is the year of mobile, and search engines like Google are putting more and more emphasis on your sites mobile capabilities.
1.Make your website responsive, which means the design will easy convert to desktop, mobile, tablet, and back and forth. Heres more from John Rampton on the increased importance of a responsive design.
2.Make fonts/colors/sizes appealing for mobile. Dont make text super small because a phone screen will .....
6. As organic reach continues to decline, focus will move to paid or sponsored content. Using Facebook, Twitter, and LinkedIn ads are an effective way to drive highlytargeted traffic to your site. Industryspecific, behavioral targeting allows you to reach any type of niche audience without spending tons of money, especially on LinkedIn.
Here are some important points to remember when crafting social media campaigns.
1.Keep your call to action clea .....
